Generali Serbia has introduced an innovative digital solution for health insurance that aims to enhance the customer experience and improve claims management
With its newly established digital ecosystem for private health insurance, Generali is further automating claims processing, reducing the burden on healthcare providers and ultimately improving user satisfaction.
Generali Serbia, a longtime market leader in private health insurance, is launching its new digital platform, AdvanceCare, which will simplify the claims process for private health insurance, improve customer satisfaction, and increase efficiency in this service area. This advanced technology aims to transform the private health insurance market in Serbia by acting as an ecosystem connecting insurance companies, healthcare institutions and clients.
The new digital platform integrates advanced data analytics and artificial intelligence, while offering a user-friendly interface to ensure a seamless experience for clients and those involved in processing claims.
“The implementation of this project represents an important milestone for Generali and confirms our commitment to embracing digital transformation and providing an exceptional experience to our clients,” says Generali CEE Regional Director and Generali CEE Holding CEO Manlio Lostuzzi.
The new platform enables faster pre-authorisation and claims payments, a paperless process for more than 75% of claims, real-time tracking of medical cost reimbursements, and automated claims management, which accelerates the process and reduces the risk of human error.