The parent company of EKO Serbia has rebranded and committed itself to a sustainable future
HELLENIC PETROLEUM, one of the largest energy companies in Southeast Europe, has proudly presented its new name, HELLENiQ ENERGY, as part of the company’s, sustainability-focused business strategy. The same evening saw its subsidiary in our country, EKO Serbia, celebrate 20 years of successful operations in the country.
The outstanding rebranding event was presented to numerous representatives of the diplomatic corps, business partners, media representatives and employees of EKO Serbia on 16th November. The event also included the presenting of strategic changes that are aligned with the visual identity and the new company name.
HELLENiQ ENERGY’s corporate rebranding marks the completion of a comprehensive business transformation process that marks the first stage in the group’s ambitious ‘Vision 2025’ strategic plan. The company will focus on sustainable development, while investing significant resources in the use of renewable energy and refinery digitisation and modernisation. HELLENiQ ENERGY aims to reduce its environmental footprint in a bid to tackle the challenges of climate change.
The new logo has carefully designed aspects representing parts of HELLENiQ ENERGY’s identity and illustrating the company’s main values: energy transition and progress. Retaining a strong connection to the company’s history, the recognisable stripes have been set in motion and evolved to form an energy wave, while the guiding star represents a spark of intelligence and guiding element. The new brand appearance of HELLENiQ ENERGY is also characterised by a bright and strong colour code that pays tribute to the Group’s deep roots in Greece, with ocean blue as the main brand colour.
Addressing the public on this occasion HELLENiQ ENERGY CEO Andreas Shiamishis said: “Our company has always been striving for a growth-driven innovative spirit that leads to global success. I had the privilege this evening of presenting this milestone moment for Hellenic Petroleum – unveiling our new corporate identity and proudly presenting the business vision and corporate strategy that will create crucial business changes at the global and regional level. That’s why we are changing the basis of our Vision 2025. We will utilise all our resources with the vision of creating improved environmental and social landscapes. HELLENiQ ENERGY will reduce its environmental footprint, while addressing climate challenges. We are reducing carbon emissions by 50% by 2030. We are incorporating innovation, leverage on new technologies and advanced knowhow into this essential energy transition. And we’ve only just started.”
In his welcome address to guests, EKO Serbia CEO Aris Karousos noted: “This is new era for HELLENiQ ENERGY, for our country, with green initiatives, modern energy solutions and reducing the environmental footprint. Our company’s new business visions, in cooperation with local institutions, will be synonymous with renewable energy sources and environmental protection in Serbia and the region. Tonight, we are also celebrating the 20-year anniversary of EKO Serbia. We are proud of the long journey that helped us build bonds of trust with consumers and customers, investing more than 100 million euros in the country. With more than 700 employees engaged with the company, as well as a network of 56 petrol stations offering great quality products and services, EKO Serbia will continue this journey by placing our consumers, the society and the environment at the core of our operations for the next 20 years.”