Retail chain dm drogerie markt, a leader in corporate social responsibility in Serbia, concluded its anniversary year with numerous humanitarian activities and monetary and in-kind donations
In the year marking two decades of the company’s operations in Serbia, dm allocated 46.9 million dinars to various projects and donations aimed at fostering community development and wellbeing.
“An anniversary year evokes a special sense of pride in all of us at dm for everything we’ve achieved together over the past two decades, thanks to the selfless trust and support of the community, our colleagues, partners and team members. The motivation for our signature humanitarian initiatives stems from listening consistently to the needs of the community and taking concrete steps to support them as much as possible. When the desire to help comes from the heart, and when we are united in that goal, the result is many small and significant victories that inspire us to take on new challenges,” said dm Serbia and North Macedonia Director Vesna Stojanović.
Thanks to customers who supported the unique Giving Friday initiative, dm donated 5% of its total daily revenue on Black Friday – amounting to 6,051,843 dinars – to the Serbian Red Cross Soup Kitchens. The company also donated five million dinars to NURDOR for the renovation and furnishing of family accommodation facilities.
Additionally, through its digital platform dmLIVE, a special charity broadcast attracted 24,822 live viewers, matching an equivalent donation of 2.9 million dinars to homes for children and youth without parental care in several cities across Serbia.
In an effort to support children, dm provided goods worth nearly three million dinars to various institutions and organisations, while more than 6.5 million dinars was allocated to the education sector in the form of goods and equipment. Many of these donations were made possible through the significant number of dm store openings and re-openings in 2024.
When the desire to help comes from the heart, and when we are united in that goal, the result is many small and significant victories that inspire us to take on new challenges, said dm Serbia and North Macedonia Director Vesna Stojanović
The company directed a total of 4.9 million dinars to homes for children without parental care and social welfare centres. It also supported socially vulnerable groups, including associations for people with disabilities, the elderly, and individuals with autism, with goods and equipment worth 2.6 million dinars.
The dm chain continues its comprehensive Women’s Health campaign, allocating over 13 million dinars through the “Together for Each Other!” competition to support projects in this field. Women’s empowerment was further advanced through the ongoing support of 10 safe houses in Serbia, with donations of goods valued at 945,000 dinars.
Company dm also organised its traditional Movember campaign, including a charity stand-up comedy night, to raise awareness regarding the prevention of prostate and testicular cancer, as well as mental health preservation. The proceeds from ticket sales – totalling 200,000 dinars – were donated to charity.
Thanks to its Giving Friday initiative, dm drogerie markt received the prestigious “Philanthropist” award and the “Campaigns with Purpose” accolade at the eponymous festival. For its continuous philanthropic engagement, the company was also honoured with the “Kindness Recognition” award.
