Sitemap

Đorđe Rašić, Member of the Board, Zepter Group d.o.o

We Never Give Up On Quality

Zepter already became a part of our everyday life three and a half decades ago, thanks to a terrific product range that is growing from day to day, carrying us slowly into the future. Tens of millions of satisfied users and products sold are the best proof of quality and customer satisfaction

We are now accepted over the entire planet and in all cultures, with Zepter operating today in 55 countries worldwide. Since more is always expected of us, we have launched a new global project, Tesla HYPERLIGHT® Eyewear, reveals Mr Rašić.

Philip Zepter’s business philosophy is known for its concept of a healthy life. Is that why Zepter International is “treading” its fourth decade of business with undampened enthusiasm and dedication?

– Although 35 years after Zepter’s founding many people see us as makers of the world’s highest quality dishes for preparing healthy food, we are much more than that today. After sophisticated systems for water and air purification, the BIOPTRON medical device, produced in Switzerland for hyperlight therapy, and many home appliances that make a healthy and pleasant environment, we have launched a new global project: Tesla HYPERLIGHT® Eyewear.

After a test period, we showcased them for the first time at one of the most important global media events – at the Formula 1 race in Monte Carlo. These are the only glasses in the world, both indoor and outdoor, that block absolutely all harmful radiation. The fullerene layer has special characteristics that hyperpolarise light, transforming it into light that has a beneficial effect on many of the organism’s functions, such as melatonin…

You have seven factories in Germany, Italy, Switzerland. Unlike other world-famous brands, you have not moved production to third world countries…

– The main reason why we manufacture in the countries you mention is the highest quality of production. Quality is our promise to customers, quality is something that is expected of us, quality is that ingredient for which our customers like and choose our products. The key innovative ingredient of the whole range of our new products – Fulerene C60, is produced in Serbia’s most up-to-date laboratory run by Serbian scientists. So we have succeeded in positioning Serbia on the list of countries with sophisticated technology and which export it to the most developed countries in the world.

In Zepter’s portfolio there are five hotels recognizable by their personal style and luxury, but what’s especially important, concern for their guests’ health

Your innovative sales model has been a great success. What are its advantages?

– Zepter consists primarily of people. It was precisely Philip Zepter who recognised that anyone who aspires to be successful at work has a pronounced entrepreneurial streak, so the business model we have established gives the opportunity for every employee in the company to develop themselves. 

In this way, our original “Club Live 100” programme was spontaneously formed, which besides the many benefits for the purchase of all Zepter products and services offers many other advantages, but also the possibility of working in the company’s system.

We also see some construction projects in Belgrade under the Zepter brand. What is this about? How far have you entered the real estate business?

– Zepter Real Estate, owned by the Zepter Group, manages one of the largest real estate portfolios with more than 380,000 square metres of space. Our latest venture – the Zepterra commercial and residential complex in one of the best locations in Belgrade near Airport City and West 65. The residential part will cover 75,000m2 with 750 apartments from one to five bedrooms, while the commercial area that covers 20,000m2 includes shops, an office block and a parking garage. Everything is made to the highest standards. 

Milena Argirović, MD, Country Head For Serbia, Montenegro, Albania, North Macedonia And Kosovo At Takeda

We Use Data And Digital To Improve Patients´Lives And Create Better Society

Last year was a very important one for Takeda in Serbia. It was a year ago that Takeda commemorated 10 years of operations in...

Senka Aleksić, Executive Director, Shared Mobility d.o.o.

How Kinto Join And Kinto Ride Protect The Planet

Shared Mobility is part of the start of the transformation of the automotive industry as a whole and the new mobility industry. Founded in...

EPSON

Monozukuri Is The Key To Sustainable Manufacturing

In a world where the word “innovation” is overused, it is easy to forget that some of the best ideas come from old traditions...

Konica Minolta

Innovative Solutions That Improve Life

Konica Minolta has been successfully operating in the Adriatic region for years, and its innovative solutions and business areas attract a large number of...

Serbia’s Foreign Trade Increased By 31.1%

Last year Serbia's foreign trade goods exchange amounted to 66.6 billion euros and was 31.1 per cent higher than...

Djokovic’s Historic Australian Open Win Extends ‘Big Titles’ Lead

Novak Djokovic claimed a record-tying 22nd Grand Slam title on Sunday when he won the Australian Open, extending his...

Celebration Of Republic Day Of India

The Embassy of India India in Belgrade celebrated the 74th Republic Day of India on 26 January 2023 to commemorate the coming into...

Spectatular Mileston In First Boeing 767 Conversion In Europe Marked At Ceremony In JAT Tehnika

Avia Prime Group, one of the leading organizations for aircraft maintenance in Europe, consisting of three eminent companies including...

Ministry Of Mining And Energy And USAID Forge Energy Partnership

The Ministry of Mining and Energy (MoME) and the United States Agency for International Development (USAID) signed a Memorandum...