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Dejan Majić, General Manager, Mama Shelter Belgrade

Mama is a Home Away from Home

Mama Shelter Belgrade charms guests with its vibrant atmosphere, modern design, and top-notch service, making them feel at home in the heart of Knez Mihailova Street

As the number of hotels in Belgrade continues to rise each year, one place at the end of Knez Mihailova Street attracts tourists from all over the world due to its unique offerings and atmosphere. Mama Shelter Belgrade’s general manager, Dejan Majić, explains what makes this hotel so appealing and also introduces us to some exciting new features. Mama Shelter is a vibrant melting pot, welcoming guests from around the globe, making this hotel a truly international community.

As the number of foreign tourists in Serbia continues to rise, could you share where your guests predominantly come from and what draws them to Mama Shelter?

— Our most numerous guests come from almost all of Europe, especially Germany, France, Italy, Turkey, and Scandinavia. We also have guests from the region – Croatia, Slovenia, Hungary – and a significant number from the USA and Asia. They choose Mama Shelter Belgrade for our unique blend of modern design, warm atmosphere, and top-notch service.

This combination, set in the heart of Belgrade on Knez Mihailova Street, offers a truly unique experience that marries the local charm of Belgrade with global hospitality standards, perfect for guests looking to explore the city from the comfort of our hotel.

In recent years, the tourism industry has been driven by digitalisation, sustainability, and the quest for authentic experiences. How well does Serbia align with these global trends?

— At Mama Shelter Belgrade, we are not just a place to stay but a reflection of the evolving hospitality industry. We actively embrace the key digitalisation trends, sustainability, and the quest for authentic experiences. Our digital platform simplifies reservations and communication for guests, while our hotel is deeply committed to sustainability through initiatives like recycling and using local products.

Guests choose Mama Shelter Belgrade for our unique blend of modern design, warm atmosphere, and top-notch service

By the end of this year, Mama Shelter Belgrade will be Green, meeting all the norms within the ESG campaign, a testament to our dedication to modern standards and our guests’ environmental consciousness. This commitment to sustainability will align with their values.

An emerging trend in hospitality is the “vibe check-in,” where guests expect a great atmosphere, ambience, interior design, hospitality, lighting, and music. Are these your hotel’s strengths?

— Yes, these are definitely our strengths. I can confidently say that Mama Shelter, as a brand, especially Mama Shelter Belgrade, has always focused on creating guest-centric interiors that make guests feel at home. Mama Shelter Belgrade is known for its vibrant atmosphere and carefully designed interiors.

Every corner of our hotel exudes good vibes and is very Instagrammable. This is accompanied by a special music program, unique staff interactions with guests, and our Mama Shop, which stands out from what you would expect in a hotel.

Belgrade and the rest of Serbia are preparing for EXPO 27, a pivotal tourism event. Will Serbia be ready to host guests from around the globe?

— I am absolutely confident that we will be ready to welcome guests from around the world for EXPO 27. Belgrade is a dynamic city that is constantly developing and improving. Let’s not forget that we have successfully hosted major events in the past where Belgrade has proven to be an excellent host.

At Mama Shelter, we will certainly be up to the task and strive to provide every guest with an unforgettable experience and, most importantly, the desire to return to our city.

Mama Shelter has joined the Dis-loyalty, a new travel and restaurant membership- type program. Can you tell us more about it?

— Of course. The Dis-loyalty program is an innovative approach that rewards travellers for exploring different hotels and restaurants worldwide. The goal is to encourage guests to discover new places and experience different cultures. This program allows our guests to enjoy a variety of experiences while travelling, and we are proud to be part of this global initiative. The most interesting benefit of the Dis-loyalty program is 365 free coffees a year and a 50% discount on newly opened hotels in the Ennismore group.

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