Branko Milikić, Business Development Director at Halcom Serbia

Innovations in Digital Banking

Halcom is a leader in the domain of digital banking and banking solutions. This company has spent 30 years enabling the safe and efficient digitalisation of financial processes for banks, companies and state institutions

Our role is to stay ahead of trends and provide solutions for our clients that are not only at the cutting edge, but also sustainable in the long run. Our desire is to hold on to our leadership position in the domain of digital banking and to continue expanding our portfolio of products and services, says Halcom Serbia Business Development Director Branko Milikić.

Halcom is a company that’s well known in the field of digital payments. Could you tell us more about your products and services?

— Our offer includes a wide array of products and services, such as solutions for e-banking, mobile payments and digital certificates. I would highlight in particular our Digital Journey platform, which enables banks and other financial institutions to provide users with a flawless digital experience.

Could you provide a more detailed explanation of how the Digital Journey platform helps banks adapt to today’s challenges?

— The Digital Journey platform is a key part of our business ecosystem, and integration with the Hal E-Bank solution enables banks to offer their clients a fully integrated and intuitive experience across all digital channels. It is designed to help banks transform themselves into agile organisations that are capable of responding swiftly to changes to the market. Banks need to be both fast and flexible in today’s dynamic environment.

Mobile payments are becoming increasingly popular, while new technologies like AI are changing the way we think about financial transactions

Our platform enables banks to integrate new functionalities and products without the need for lengthy development cycles. In this way, banks – or more precisely digital banking sectors – gain a tool that enables them to react quickly to business opportunities and the needs of users, thereby ensuring their competitiveness and the satisfaction of clients.

How do you see current digital banking trends in Serbia and around the region?

— We see an ever-increasing need for the digitalisation of financial services, especially in light of recent global events, but also the ever-greater focus on a personalised customer experience. Mobile payments are becoming increasingly popular, while new technologies like AI are changing the way we think about financial transactions.

Could you tell us more about your “Halcom Br-AI-n” AI product and how it contributes to your solutions and future plans?

— Halcom Br-AI-n is our advanced AI product that utilises sophisticated artificial intelligence algorithms to analyse and predict user needs and behaviour. By being integrated into our solutions, including the Digital Journey platform and Hal E-bank, Halcom Br-AI-n enables banks to personalise their services and offers in a way that was hitherto unimaginable. For example, Halcom Br-AI-n can analyse user transactions, help users in their work with the e-bank or manage financial transactions. This not only improves the user experience, but also significantly increases the security of users and their trust in digital banking services.

What are your plans for the future of Halcom in Serbia?

— Our plans are ambitious. Our desire is to hold on to our leadership position in the domain of digital banking and to continue expanding our portfolio of products and services. We are likewise planning to strengthen our presence on the regional market and establish new partnerships with key players in the industry. Innovation lies at the heart of everything that we do, and we believe that’s the key to our long-term success.

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