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Bojana Rudović, Marketing Director At Bekament

New Investments Mark Jubilee Year

During this major jubilee year, Bekament has strengthened its market position and its reputation as a leader in this part of Southeast Europe by investing 12 million euros in a new factory for the production of extruded polystyrene and two new production lines within the liquid program plant

I n the year during which it celebrates its 30th anniversary, Bekament is recognised as a strong brand, both in Serbia and around the region. The right strategic approach to the business has enabled Bekament to increase its turnover continuously, by around 20% annually. With investments of a total of 12 million euros the company has further strengthened its market position and justified its reputation as a leader in this part of Southeast Europe.

Bekament has celebrated the 30th anniversary of its operations, which was additionally marked by new investments that are also meaningful for the Serbian economy. Could you tell us more about that?

The successful business of Bekament, which have endured for three decades, are built on well-laid foundations, while a strong vision, strategic decision-making and the power of employees to drive the company forward have all contributed to it becoming a renowned company and one of the most technologically advanced in the region.

Apart from being a jubilee year, this year also holds special importance to us because of investments worth 12 million euros, which includes the opening of a new factory for the production of extruded polystyrene and two new production lines within the liquid program plant.

The new factory ranks among the most modern plants in Europe and implies an investment of eight million euros. This investment has also enabled the creation of 40 new jobs. We’ve also invested four million euros in the factory of liquid program, which has expanded production capacities significantly.

By investing in new production plants, we’re also expanding our network of business partners and contributing to the realising of conditions enabling the growth of employment, and this also reflects positively on the Serbian economy.

Bekament has long since outgrown the confines of Serbia. You surely have major plans to expand your already rich portfolio and conquer new markets?

Bekament ranks among the manufacturers with the broadest and most diverse range of products, the development of which is subjected to continuous investment, both in terms of improving existing products and developing new ones.

Bekament is recognised today as a strong brand, both in Serbia and around the region, and certainly beyond the framework of the construction industry

We strive to keep pace with world trends, harmonising our development and production technology with stringent European standards; we work on the creation of innovative formulations, considering the direction of developing products that are functional, problem-solving, eco-friendly, antiallergic and energy saving. Such an approach to the development of our portfolio enables us, among other things, to grow our turnover continuously, by around 20% annually. Our operations encompass 15 markets of the EU and the region, under the scope of which are also three new ones that we entered this year: Italy, Cyprus and Czechia.

Bekament is a strong and recognisable brand – not only within the framework of the construction industry, but also further afield. The importance of marketing to the company is evident. Could you better acquaint us with that?

The construction industry keeps pace with intense market changes, both in terms of technological development and in terms of communications. Such changes inevitably demand adaptation to modern business principles, strategic thinking and creativity, constant alertness, but also flexibility. It is just such an approach to doing business, coupled with a well-conceived marketing mix, that has contributed to Bekament being recognised today as a strong brand, both in Serbia and around the region, and certainly beyond the framework of the construction industry.

A well-defined appearance on the market differentiates us and positions us as innovators and educators, while quality stands out as the top brand value. Likewise, Bekament increasingly directs its activities towards humane initiatives that promulgate solidarity and empathy. I consider that such a socially responsible engagement of brands should be implied as one of the basic pillars of the operations of every company.

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