German company Hörmann has been synonymous with the quality of garage and house doors in the construction sector of Europe and on the world market for more than half a century, but this company also devotes a lot of its attention to developing products that enable customers to live and work in a comfortable and safe environment
Here we discuss the importance – in addition to product quality – of innovations and recognising the wishes of customers, but also awareness of the need to preserve the planet, with Hörmann Serbia CEO Bojan Simović
How would you evaluate the Serbian market, where you’ve been operating for more than a decade?
German companies are present in almost all of the most important branches of the Serbian economy, which includes construction, and this testifies sufficiently to the extent to which this market is recognised as a partner. Let me remind you that Germany has been one of Serbia’s main economic partners for the last twenty years, with investments that total over two billion euros and trade exchange worth 4.8 billion euros.
During the ten years it has been present in Serbia, our company has exerted great efforts to adapt to doing business in this market, but also to improve the way business is done. I can state unequivocally that it is today very similar to the market in Germany. Just like there, the quality of our products is also recognised in Serbia as the main motivation for purchasing them, so we are very satisfied that practically all major industrial facilities have some of our products, but also an increasing number of households.
How important are innovations and the following of trends in your line of business?
We are continuously implementing technical innovations in our products, because we also want to satisfy the wishes of those who are fans of the most modern ways of living. The real challenge is the personalization of our products, as well as the ability to create products that are made according to the requirements and wishes of our customers obtained trough interaction with them. This became possible with Duragrain sectional garage door, which is available in eight new colours of the latest new colours and even enables clients to print their own photo on it.
By choosing a Hörmann product, customers are choosing a product that has been created using “green energy”, and the further use of that product won’t endanger the environment
The finishing layer of this door is made of a high-strength protective varnish, which is extremely resistant to scratches and repels dirt. The timeless elegance of our products and their durability are very important segments that make Hörmann a worldwide recognized brand.
For Hörmann as a company, 2021 will be marked as the year of combating climate change. How important is that struggle and what does it represent to you?
We are witnessing great climate change and evironmental pollution, to which not only large factories and companies, but also individuals contribute.
That’s precisely why we want to provide our own contribution to raising awareness of the fact that it is only by all of us acting together, through this constant struggle, that we can save our planet. We launched a campaign at the beginning of March for the complete reduction of carbon dioxide in production processes at our factories. We also want our customers to know this, because by choosing a Hörmann product they are choosing a product that has been created using “green energy”, and the further use of that product won’t endanger the environment in any way. Through the disseminating of such messages on the markets of Serbia, Germany and the world, we are contributing to the development of understanding and mutual recognition in the struggle for true values and a healthier planet.
There are places on the market for all ideas, but the right ones are those that do not necessarily lead not only to higher profits, but also to sustainable development, with full respect for the customer, his needs and desires and which raise awareness of the importance of preserving this planet.