The origins of the La Linea Verde Group can be traced back to a family farm, where many years of effort, original ideas, hard work, innovation and investment in people and the land have brought almost two million consumers in many countries. The Group arrived on the Serbian market in 2015
Cooperation with Serbian farmers indicates that we have a good team and that there is unity on agricultural land. For next year, we plan to spice up the Serbian market with the flavours of the Greek air and the tastes of the sea – announces La Linea Verde Group President Andrea Battagliola, speaking in this CorD Magazine interview.
Apart from bringing capital, knowhow, experience, machinery and certificates, you also brought good agricultural practises to Dobrinci. Has your company’s 12-million-euro investment turned out to be a good business venture?
When we came to the Serbian market in 2015, we saw the potential.
And with that potential, we had the desire to invest our experience in a range of salad salads. Every beginning can be thorny, but as we believed would be the case, we are satisfied with the results. We believe that, with our ideas, we can always bring something new to the market.
Despite the pandemic, which actually had a positive impact on your business, thanks to people starting to take more care of their health, the war in Ukraine and subsequent energy crisis have created many difficulties. How do you deal with this?
The situation with COVID raised consumers’ awareness of the need to pay more attention to their health. Due to the fact that our products are tasty, fresh, practical and genuine, we have seen an increase in sales of our assortment of washed salads.
Due to the fact that our products are tasty, fresh, practical and genuine, we have seen an increase in sales of our assortment of washed salads
The situation in Ukraine has had a negative impact on the costs of completing our products.
We are seeing year-on-year growth in the demand for ready to use products – and not in terms of fast food, but rather healthy food alternatives. Do you think this trend will continue and allow you to become leaders in the world of gastronomy?
We absolutely always believe in our potential. By presenting our range of salads on our La Linea Verde Serbia market, we conquered the entire Serbian market with our joint efforts, experience, and the support of the Group. With the same energy, we believe that all gastronomy will recognise our qualities.
Next year will see you commemorate your anniversary of five years of doing business in Serbia. Do you see room for the expansion of your production capacities, but also the network of traders with whom you cooperate?
We believe that cooperation with Serbian farmers indicates a good team and unity on agricultural land. For next year, we plan to spice up the Serbian market, but we will certainly share information about these new products on our website.
What are your predictions for 2023; where do you see the emphasis in the world of gastronomy?
In addition to our range of soups, our salads have also performed very well on the market. Next year, we would like to bring the flavours of the Greek air and the tastes of the sea closer to our consumers.
What gives you the greatest sense of pride in your work?
We are most proud of the fact that our entire group originates from one family farm, where years of effort, ideas, work and innovation, as well as investments in people and land, have brought sales of our products to a large number of countries and almost two million people who consume our products every day.
