Daikin has introduced many global “firsts” and patented technologies that have become indispensable in modern air conditioners and heat pumps ~ says Diakin Serbia’s Aleksandar Momčilović
Daikin devices have epitomised innovation in the heating, cooling and air conditioning industries for over a century. How has the company achieved this; and what – beyond pioneering technologies, innovation, and a focus on eco-friendly solutions – makes it an industry leader? We sought answers to these and other questions from Daikin Serbia Sales and Service Manager Aleksandar Momčilović.
Last year marked Daikin’s centenary. Could we say that your brand has been shaped by revolutionary ideas, technological breakthroughs and dedicated individuals, both globally and here in Serbia?
— The company has undergone remarkable development over the past 100 years. We started back in 1924 with radiator tubes for aircraft, and just a decade later produced fluorocarbon gas for the first time. This achievement was pivotal in establishing Daikin as a leading manufacturer of air conditioners and the only company in the world that simultaneously develops and produces air conditioning equipment and refrigerants.
Daikin has since introduced numerous global “firsts” and patented technologies that are now integral to modern air conditioners and heat pumps. Remarkably, 300 of these patents have been shared freely to promote a more efficient and healthier future. Innovation extends beyond our products; it’s a core philosophy that also drives the services we provide to our partners and end users.
Daikin opened its Training Centre in Belgrade three years ago, where certified programmes and advanced training sessions for partners are conducted regularly, as part of the Daikin Service Academy
This philosophy is where the local team plays a critical role. I work with exceptional professionals who, on one hand, understand the needs of the local market and today’s consumers thoroughly, while, on the other hand, actively create opportunities to ensure the quality of our products, services and business models meets those needs.
What makes Daikin a leader in its field?
— Business is all about people. As a Japanese corporation that highlights quality as a fundamental principle in every aspect, Daikin cultivates an outstanding business culture. This culture relies on strong team energy, open communication and the desire to feel better and more accomplished every day. It’s impossible to deliver excellence to customers and partners if we don’t strive for excellence ourselves.
Beyond offering every customer the best products and services, you’re also committed to transferring Daikin’s values across your sales and service chain. Is the Service Academy an example of this?
— Absolutely! To ensure that end users enjoy all our benefits fully, everyone in the chain must share the same values – from our headquarters in Belgium to the sales representatives and technicians in your neighbourhood. We must all possess the highest level of expertise and build trust with the market on the basis of that expertise.
We opened the Daikin Training Centre in Belgrade three years ago, where certified training sessions and skill development programmes for our partners are conducted regularly as part of the Daikin Service Academy. The Academy is led by domestic and international experts from the HVAC industry and focuses on real-world cases and practical work supported by theoretical knowledge. Our partners thus gain the tools, knowledge and connections necessary to sell, install and service premium-quality Daikin devices in a premium manner.
Over 400 participants have so far been trained through various educational programmes at the Academy. The results of our efforts have already been recognised by the market, which motivates us to further develop the Daikin Service Academy.
