Airport City - The “Film Set” Exhibition

When Business Creates Art

The “Film set” exhibition offered original photos of our most famous actors produced in only one copy and featuring their signature- all revenue intended for FDU

After a series of very interesting and creative strides taken in recent years, the CSR activities of Airport City Belgrade proved even more challenging this year, both for the ordering company and the talented youngsters who worked on the ‘Film set’ project.

With the decision to support the University of Belgrade’s Faculty of Dramatic Arts, which marked its 70th anniversary in 2018, and this elite business centre, the idea was launched to provide young people with their first professional engagement via an opportunity to express themselves artistically in the city’s most modern business space.

“We recognised this cooperation as a completely natural relationship. Airport City, as a hub where business is done, also provides an opportunity for us to help young people and provide the advantage of experience to their creativity and business start in life. The FDA has several departments that educate students in areas that are close to us, in the sense that it’s necessary for every brand to be heard about and seen. As such, that which they apply, in terms of visual arts, is precisely that which we come into contact with every day. From a website to a bespoke film, an exhibition etc.,” explains Airport City communications advisor Marina Deleon.

The whole of 2018 unfolded in cooperation with the Belgrade Faculty of Dramatic Arts. The idea wouldn’t have succeeded if it hadn’t been supported wholeheartedly by Airport City CEO Adir El Al, while the students received from him only one instruction: Go ahead and present yourselves! And they were granted complete freedom.

Our most famous actors, alumni’s of FDU, were prepared to take the time to come to Airport City and pose for their young colleagues in this unusual ambience that isn’t linked to them

“It was fantastic cooperation with extremely liberated and creative young people, for whom this one this sudden opening up of space that was previously unknown to them. It was obviously a fantastic experience for them.

Two teams from FDU produced excellent corporate films for ACB, guided by their Dean Miloš Pavlović.

This was now followed by an exceptional calendar and exhibition, with which Airport City will mark the end of 2018.

“The photography department is also close to us because from day one we’ve been building a very caring relationship towards our facades, given that they represent a very photogenic space that’s inspiring for many artists’.

The students also started with different ideas. In the end, it turned out that their older colleagues, our most famous actors, were prepared to come and pose pro bono for their young colleagues at Airport City. And that’s why the project was named “Film set”. ACB sponsored necessary equipment and technical requirements, and they created a truly professional set mentored by professor Aleksandar Kostić.

When in Airport City they saw how fantastically it all turned out, they decided to take the next step –to offer these beautiful unique photos signed by actors to business partners and the companies with which they cooperate, and all revenue generated is intended for the Faculty of Dramatic Arts. As the Dean said, it is essential for their university to keep up with modern technology, which is very difficult for a State-financed University.

It was a splendid event marking the end of 2018. And, as Airport City CEO Adir El Al and Dean Pavlović agreed in their address when given the right support and trust, plus the freedom to express themselves, these talented youngsters couldn’t fail to produce results!

Mr Sci. Dr Nemanja Popović, owner and director, Dr Popović Dental Clinic

Patients Are Looking For Safety And Quality

With a tradition of more than 35 years, Dr Popović Dental Practice  is the only one in Serbia with Temos accreditation and a recommendation...

Vadim Smirnov, Deputy CEO, NIS

NIS Relies On Foundations Of Sustainable Development

NIS has long since ceased to be just an oil company, as it has taken strides to enter into the production and trade of...

Aleksandra Stojanović, Investment Director And Chief Corporate Affairs Officer MK Group

MK Group Engaged In New Real Estate Projects

MK Group has brought completely new real estate concepts to the market during the past year. They showed just how much expertise in tourism...

Slobodan Vasilijević, Owner And Director At Slovas

Great Plans For Jubilee Year

Čačak-based company Slovas, a leader in trade in the stainless steel industry and the production of processing equipment, has spent a full three decades...

Serbia’s Foreign Trade Increased By 31.1%

Last year Serbia's foreign trade goods exchange amounted to 66.6 billion euros and was 31.1 per cent higher than...

Djokovic’s Historic Australian Open Win Extends ‘Big Titles’ Lead

Novak Djokovic claimed a record-tying 22nd Grand Slam title on Sunday when he won the Australian Open, extending his...

Celebration Of Republic Day Of India

The Embassy of India India in Belgrade celebrated the 74th Republic Day of India on 26 January 2023 to commemorate the coming into...

Spectatular Mileston In First Boeing 767 Conversion In Europe Marked At Ceremony In JAT Tehnika

Avia Prime Group, one of the leading organizations for aircraft maintenance in Europe, consisting of three eminent companies including...

Ministry Of Mining And Energy And USAID Forge Energy Partnership

The Ministry of Mining and Energy (MoME) and the United States Agency for International Development (USAID) signed a Memorandum...