12th Weekend Media Festival

On Peace, Love And Communication

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Through discussions about the never more interesting or faster transformation of the media industry and advocacy for freedom of decision-making under the slogan “Peace, love and communication”, the 12th Weekend Media Festival, the largest media festival in the region, was held in Rovinj, in the spirit of the legendary Woodstock

Provocative and constructive discussions on trends in the media industry over the course of three days (19th-22nd September) brought together more than 5,000 participants, including more than 550 journalists and 350 students. Visitors had an opportunity to participate in over 50 lectures, panel discussions, presentations and workshops held in five halls by more than 150 interesting speakers from across the region and around the world.

Agency 101 was awarded in two categories – SoMo Tek and One Hit Wonder, while Imago Oglivy received the Somoritan and SoMo content awards for its Pipi Beverages and Boranka campaigns.

The Best App Award went to Flow 404, while the award for the best website (Tomato) Netgen went to Locastic.

Jura Pruša was declared Campaign Manager of the Year, the award for the best digital mix was presented to McCann Belgrade and the SoMo Social award was presented for a campaign developed for Narodni radio [National Radio].

The best projects in the region were presented with special awards at this year’s BalCannes review, which was held under the auspices of the 12th Weekend Media Festival. The projects were selected by 20 experts from the ranks of clients, agencies and media outlets. Contestants again had an opportunity this year to see how advertisers, agencies and journalists view the same projects, with each of these juries awarding the best projects according to their own selection.

The title of the best BalCannes agency was presented to McCann Belgrade. Studio Sonde’s project Art Directed by Nature was declared the best BalCannes project, while it also won the title of best project according to the jury of agency representatives and the title of best foreign project

The title of the best BalCannes agency was presented to McCann Belgrade. Studio Sonde’s project Art Directed by Nature was declared the best BalCannes project, while it also won the title of best project according to the jury of agency representatives and the title of best foreign project. The jury of clients declared agency Imago Ogilvy’s Boranka project as the best. The award of the jury of journalists award went to the Minus 33% project of agency BPCS, which was competing at BalCannes for the first time this year. Saatchi&Saatchi Croatia’s ‘Jana, deep above all’ was named as the best regional project.

BalCannes this year decided to award boldness on the market and the granting of creative freedom to agencies with another lion – award for client courage. This award was presented to agency McCann Skopje and client the Coca- Cola Company for the Coca-Cola project ‘Love is always the right way!’.

In one of the panel discussions – Google vs. Huawei – panellists attempted to explain the actual unfolding situation in the U.S.-China economic war, which has spilled over to included companies Google and Huawei, which have close cooperation. Panellists, along with the vast majority of the audience, concluded that Huawei was unjustifiably accused, and that Huawei would suffer consequences in the short term, but that the greatest long-term consequences of such a decision would be felt by Google and the U.S. administration. Moreover, given that Huawei holds over 30% of patents for the 5G network, countries that rely on the U.S. administration will also feel the consequences, as they are likely to pay more for lower quality equipment when they decide to switch to 5G.

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