For two and a half decades, REHAU Serbia has been crafting an exceptional success story in the domestic market. The celebration of its 25th anniversary was marked by the inauguration of its first showroom in Belgrade, crowning everything the company has achieved so far. In a conversation with Nikola Ivošević, the General Manager of REHAU Serbia, we uncovered a portion of the key moments, innovations, and future plans.
Stability, strength, and perspective
As a leader in premium polymer-based solutions in the construction sector, REHAU Serbia achieves an annual turnover of nearly two billion dinars. Through REHAU innovations that have shaped the construction industry, the company has built strong partnerships with over 2,000 collaborators, positioning itself as a stable, robust, and promising player in the market over its 25 years of operation.
“With the opening of the showroom in New Belgrade, REHAU Serbia moves ahead of the competition, integrating the expertise of its three divisions in one place. This space sets new standards by unifying window solutions, building installations, and furniture industry products. The modern design of the showroom allows for a detailed presentation of the REHAU Serbia range, providing partners and end-users with insight into more than 50 exhibits,” stated Nikola Ivošević.
25 years of growth and development
REHAU started its journey in Serbia in 1998 with only two members and has grown to employ 30 people today. Two-thirds of the team have been with the company for more than a decade, and the commitment of the employees is the key to continuous growth. Thanks to wise decisions and dedicated work, the REHAU headquarters for window solutions for Southeast Europe has been relocated from Vienna to Belgrade, overseeing a region of eleven countries.
“The employees are the greatest asset of the company and are responsible for the trust and credibility that REHAU Serbia has in the market. Our dedicated team of experts, with their vast knowledge and quality, meets the requirements of every partner or user, and the results they achieve simultaneously reflect the values that REHAU Serbia lives by: innovation, reliability, and trust. In return, the company takes great care of its employees, striving to create a stimulating and pleasant working environment and nurturing good interpersonal relationships,” proudly emphasized Nikola Ivošević.
Over the years, REHAU has introduced advanced business practices to the Serbian market. From triple-chamber systems to revolutionary window systems like ARTEVO, the company has established a reputation for innovation and quality. Divisions such as Building Solutions and Interior Solutions further expand the portfolio, making the company a leader in interior installations and panel materials.
REHAU not only follows trends but also sets them. By organizing and conducting training sessions, virtual tours, and trade shows, the company informs partners about the latest innovations. The focus on training will continue to grow, not only for partners but also for investors and architects, to strengthen their businesses.
Sustainability as an imperative
REHAU Serbia views sustainability not only as an obligation but as an imperative. Reducing the impact on the planet and moving towards a circular economy have become integral parts of the business. Through energy efficiency projects, CO2 emission reduction, and recycling, the company actively contributes to a sustainable future.
In the coming period, the company will continue with research and development, focusing on innovation and maintaining high standards of business practices. The focus will also be on local projects that enhance community life, reflecting the essence of REHAU Serbia’s business.
“The first 25 successful years of REHAU Serbia are the foundation for the future—a future of innovation, sustainability, and success that the company will achieve with its employees and partners through the synergy of ideas, creativity, and diligent work,” concluded Nikola Ivošević.