The new member of the Rosa family, natural mineral water –Rosa Homolje sparkling water was presented within a unique multimedia exhibit in a cave, socializing, outdoors workshops and, at the very end, a night spent in luxurious tents, the so-called glamping.
The spectacular Homolje is Calling event was organized for partners, friends, media reps and public figures in a beautiful environment in Homolje, near Rajkova Cave, the origin of Rosa sparkling water as of recently available in our market.
The multimedia visual exhibit “Deep forest” organized within one of the most beautiful caves in Serbia for the first time has provided a unique experience for all the senses in a virgin nature. Attendees had an opportunity to enjoy their time there, listen to interesting stories about the flora of the Homolje region, concoct tinctures made from indigenous plants and, at the end of the day, enjoy glamping and a look at the star-studded sky around a campfire.
“This is the first time that a brand has been presented in such an innovative way. With state-of-the-art digital technologies we wanted to recreate some of the unique beauty of the Homolje region Rosa Homolje belongs to. We wanted to present the power of the authentic nature in combination with refreshing bubbles, create an authentic experience, and also present the values of the very Rosa Homolje brand,” Rosa voda Brand Manager Agnes Ivković told the media.
In cooperation with partners, the Institute of Environmental Protection of Serbia and the Tourist Organization of Majdanpek, the Homolje is Calling event, in addition to the brand itself, was also used to promote the natural charm of Homolje as one of the most beautiful regions of Serbia, an oasis in an untouched nature.
With excellent mineral content, Rosa Homolje is the only water in Serbia which contains a unique balance of calcium, magnesium and potassium in combination with low sodium levels. One liter of sparkling Rosa Homolje covers 30% of the Reference Daily Intake of calcium for adults.
Natural mineral water, Rosa Homolje sparkling water, is available in the market in 0.5l and 1.5l PET packaging, as well as 330 ml and 750 ml glass packaging. Rosa Homolje is recommended to all those who would like to get a refreshment and experience the freshness of bubbles from the heart of Homolje.