Sitemap

JBAS Hanami Gathering

CorD Recommends

Economic Partnership Flourishes at Banja Luka Expo

At the heart of regional economic dialogue,...

Generali Serbia Revolutionizes Farming with Digital Crop Insurance

Serbian farmers can now insure their crops...

Darko Lukić New Nelt Group CEO as of 1st July

With a synergy of organisational change, investment...

Wiener Städtische Insurance company is the winner of Dobročinitelj (Benefactor) award

The company Wiener Städtische Insurance received the...

Serbia, Slovenia, and Hungary Merge Power Exchanges in Energy Pact

In a significant move to streamline and enhance energy trading in the region, Serbia, Slovenia, and Hungary have unified...

Over Two Thousand Seek Employment in Serbia Through Open Balkan Scheme

Serbian President Aleksandar Vučić reported that, via the Open Balkan initiative's ID card system, 2,200 individuals have expressed their...

Peter Pellegrini Wins Slovak Presidential Election

Peter Pellegrini, the candidate from the ruling coalition, won the second round of the presidential elections in Slovakia, securing...

Strategic Energy Partnership Established Between Serbia and France

The Serbian Government adopted a Memorandum of Understanding between the Government of Serbia and French Electric Power Company (EDF),...

Serbia-France Innovation Forum Begins: Innovate for the Planet! Play Green!

At the Serbia-France Innovation Forum titled 'Innovate for the Planet, Play Green', which commenced at the Palace Serbia, French...

On 21 April, on the occasion of celebrating a traditional Japanese custom of cherry-blossom viewing – Hanami, representatives of the JBAS-Japanese Business Alliance in Serbia organized an extraordinary gathering in the Sakura Park in New Belgrade.

“In addition to bringing together the businesses of Japan and Serbia, JBAS actively promotes Japanese culture in our country, of which national customs and gastronomy are an integral part. We are grateful to H.E. the Ambassador of Japan Takahiko Katsumata and the staff of the Embassy of Japan who supported this extraordinary and authentic experience again this year”, said Oliver Lepori, executive director of the Japanese Business Alliance in Serbia.

After celebrating 140 years of friendship between our two countries, this representation of Japan in the Japanese Sakura Park in New Belgrade has a special significance, because Japanese cherry trees in the form of Olympic circles were planted in April 2021 as a sign of eternal friendship between the two countries, donated to the city of Belgrade by JBAS members, have in a meantime become not only a symbol of friendship between our countries, but also one of the landmarks of our capital because they can be seen when landing at the Belgrade airport.

Related Articles

Goran Pekez, BOD Chairman of the JBAS

Comprehensive Green Transition Support

Collaboration between Serbian and Japanese companies can offer not only technological solutions, but also transfers of knowledge, workforce training and capacity building for the...

Oliver Lepori, Executive Director of the Japanese Business Alliance in Serbia

Cooperation Takes Centre Stage

We aim to strengthen and solidify our partnerships with key players in the sustainability sector in Serbia, ranging from institutions to non-governmental organisations, the...

JBAS Activities 2023

DECEMBER New Year 2023 Cocktail Party JBAS held its annual New Year Cocktail Party to celebrate the upcoming year of the dragon. The event was...

The Annual International Networking Cocktal Held in Belgrade

Continuing the tradition of gathering representatives from prestigious companies in Serbia, 17 bilateral chambers of commerce and business associations organised the annual International Networking...

Japan Donated 165,000 Euros To Municipalities In Southern Serbia

Donation agreements between the Government of Japan and the public utility company "Jedinstvo" from Bojnik, the elementary school "Vitko i Sveta" from Gadžino Han...

Embassy Of Japan In Belgrade Organized Reception On The Occasion Of Emperor Naruhito’s Birthday

Ambassador of Japan to Serbia Katsumata Takahiko organized a reception at the “Metropol Palace” hotel on the occasion of celebrating the birthday of Emperor Naruhito...

Embassy Of Japan In Belgrade Organized Reception On The Occasion Of Emperor Naruhito’s Birthday

Ambassador of Japan to Serbia Katsumata Takahiko organized a reception at the "Metropol Palace" hotel on the occasion of celebrating the birthday of Emperor...

H.E. Takahiko Katsumata, Ambassador Of Japan To Serbia

New Start For Further Development

Based on the long history of friendship between Japan and Serbia, and the sharing of values in a wide range of fields, such as...