Generali Opens To The Public Venice’s Procuratie Vecchie As The Home Of The Human Safety Net

CorD Recommends

Conference “Thinking Green & Living Clean” Held

On Wednesday, 15 May, the "Thinking Green...

CBS International and Cushman & Wakefield Expand Partnership into Austria

Global real estate consultancy Cushman & Wakefield...

Launch of the Council of European Business Associations and Chambers in Serbia

European business associations and bilateral chambers have...

German-Serbian Chamber of Commerce Boosts Support for Startups

The German-Serbian Chamber of Commerce has announced its renewed support for startups, with a strong emphasis on digitalization and...

Zoran Andjelković Ascends to Directorship of Serbian Post

Zoran Andjelković has been appointed as the new acting director of Pošta Srbije (Serbian Post), as announced in the...

Business Event Hosts Serbian Employment Service Presentation

In Belgrade on the 15th of May, the Slovenian Business Club, in collaboration with the National Employment Service of...

Golubac Marks Milestone with Inauguration of Eastern Serbia’s First Wind Farm

In a significant development for Serbia's renewable energy sector, Golubac celebrated the grand opening of the "Krivača" wind farm,...

Conference “Thinking Green & Living Clean” Held

On Wednesday, 15 May, the "Thinking Green & Living Clean" conference took place at the Sava Center, marking the...

Venice’s landmark Procuratie Vecchie on Saint Mark’s Square opens to the public today after an extensive five-year recovery work carried out by David Chipperfield Architects Milan, unveiling and showcasing the building’s heritage, called to a new international social purpose.

The initiative is under the patronage of the Italian Ministries of Culture and Tourism.

Generali Group CEO Philippe Donnet said:

“The re-opening of the Procuratie Vecchie represents a historic moment both for the local and the international communities. After five centuries, this world-famous iconic building still reflects part of the Procurators’ original mission: helping society’s weakest. It is the home of our initiative, The Human Safety Net, that will be a place for exchanging ideas and dialogue to overcome the major social challenges of today’s world as well as to inspire visitors to take action to unleash the potential of people living in vulnerable conditions. A space open to everyone that also fully supports the project to make Venice the world capital of sustainability. There could be no better way to conclude the celebrations that began last year for the 190-year anniversary of Generali, now made even more special with the announcement of our partnership with the United Nations Development Programme. I thank all those who have made it possible to achieve this outstanding milestone in our Group’s history.”

Sir David Chipperfield said:

“We are grateful to Generali and the city of Venice for giving us the extraordinary opportunity to work on the Procuratie Vecchie. Repairing, reunifying and adapting the many layers of this historic structure has been a highly complex and rewarding challenge that reconnects us to the power of architecture both as physical substance and as a process of collaboration. We look forward to seeing the building re-embed itself into the city, supporting Venice as a living place of activity and innovation.”

Open to the public for the first time, the over-500-year-old building stretching along the entire north side of the square will be home to Generali’s initiative, The Human Safety Net, which aims to unleash the potential of people living in vulnerable circumstances so that they can improve the living conditions of their families and communities.

The third floor features an exhibition, ‘A World of Potential’, curated by Orna Cohen of Dialogue Social Enterprise. It offers visitors a personalised experience of The Human Safety Net, its purpose and its work with disadvantaged people in 23 countries. The exhibition path also helps visitors connect with their personal potential by exploring their own character strengths, while enabling them to see the best qualities in the people around them.

At the other end of the building, The Hall is a new state-of-the-art auditorium to host international symposiums, congresses and events that have sustainability objectives at their core. It will be a venue to amplify the global conversation about the issues that The Human Safety Net works on: early childhood development, parenting, social impact, inclusion and social entrepreneurship.

At the heart of the third floor, The Hub is a co-working space where The Human Safety Net’s teams, their NGO partners, programme beneficiaries and volunteers can all meet up and collaborate with a common purpose, as well as visit The Café managed by Illy, which is also open to the public visiting the third floor.

The artistic direction of the first floor was curated by Davide Rampello of Davide Rampello & Partners Creative Studio, while interior and exhibition design, set-up, graphics and multi-media were curated by Migliore+Servetto.

An impressive recovery project that gives new life to St. Mark’s Square

The opening ceremony hailed the building’s long history and Generali’s ties to Venice while looking to the future. A flotilla of traditional boats from Generali’s squero, driven by employees, delivered ‘l’alzaremi’, a raised-oars traditional salute to welcome invitees from the world of Italian and European politics and culture. They will be greeted by a choir on the square and a display of traditional banners on the Procuratie Vecchie’s façade, featured a modern twist to reflect Generali’s ambition to give the building its new social purpose. The new main staircases house an installation by the Italian sculptor Edoardo Tresoldi.

Generali itself will maintain representative offices in the building, as will local businesses, cultural institutions and foundations. The recovery project was overseen by David Chipperfield Architects Milan.

Generali and the United Nations Development Programme

Generali today signs an ambitious multi-year agreement with the United Nations Development Programme (UNDP). Under this partnership, Generali commits to providing both technical and financial resources to UNDPs’ Insurance and Risk Finance Facility (IRFF), UNDP’s platform for the development and deployment of insurance and risk finance solutions to development, and part of UNDP’s Sustainable Finance Hub.
Focusing on designing innovative, insurance-related solutions that accelerate the delivery of the Sustainable Development Goals, Generali and UNDP will, amongst other areas of cooperation, work together to explore new parametric instruments that attract risk capital, strengthen SMEs, increase climate and financial resilience, reduce vulnerability, and deliver value for money in the context of sustainable development.

How to visit

The Procuratie Vecchie will be open to the public from Wednesday to Monday (10.00 am-7.00 pm, last admission at 6.00 pm). Visitor information is available at Half the price of every ticket will be donated to The Human Safety Net programme of the visitors’ choice.

Related Articles

Generali Serbia Revolutionizes Farming with Digital Crop Insurance

Serbian farmers can now insure their crops and produce from the comfort of their homes or directly from the fields, thanks to a pioneering...

Gorana Rašić, Chief Financial Officer Generali Osiguranje Srbija

Leaders of Innovation

Generali is renowned for innovation and the introducing of new trends in all areas of insurance, advancing its products and services, while it is...

Dušan Lalić, Co-president Of The FIC Financial Services Committee (Generali Osiguranje Srbija a.d.o.)

Improved Legal Framework For The Insurance Sector

We suggest the adoption of a special law to regulate insurance contracts, the easing of the concluding of insurance policies, the promoting of mediation...

Trag Foundation Announced The Winners Of The 16th Virtus Award For Philanthropy

Trag Foundation announced the winners of the VIRTUS Award for Philanthropy for the 16th year in a row, awarding companies, enterprises and individuals who...

Dušan Lalić, Co-president Of The FIC Financial Services Committee (Generali osiguranje Srbija a.d.o.)

We Need More Digital Solutions

It is essential for the state and the financial sector to work on creating a higher degree of trust in digitalisation. Alongside this, it...

Generali Achieves Record Results. Successful Conclusion Of The ‘Generali 2021’ Strategic Plan

At a meeting chaired by Gabriele Galateri di Genola, the Assicurazioni Generali Board of Directors approved the consolidated financial statements and the Parent Company’s...

Dušan Lalić, President Of The FIC Financial Services Committee (Generali Osiguranje Srbija a.d.o.)

Simplifying And Digitalising Services In The Interest Of Users

We wish to continue our excellent cooperation with representatives of the Government of the Republic of Serbia and the National Bank of Serbia on...

Generali Turns 190

Generali Launches Fenice 190, Worth 3.5 Billion Euros

Generali announces the Fenice 190 project, a five-year investment plan worth €3.5 billion to support the recovery of European economies from the effects of...