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Further development of the construction sector requires quality management

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Kopaonik Business Forum 2020

Serbia is recording a huge increase in construction, and in 2020, it is expected to set a record in the construction of apartments, office and retail space, which requires professional management that will manage real estate, it was concluded at a panel on the main drivers of the construction industry in Serbia held within the Kopaonik Business Forum 2020.

CEO of Novaston Real Estate Management Platform Mia Zečević said it is known how many new square metres will be built in Serbia over the next three years, after which the market situation will be reviewed.

Mia Zecevic Kopaonik Business Forum 2020 Novaston
Mia Zečević

“With the growing market boom, there is a need for quality management within a company that will implement the wishes of investors. When they come to Serbia, foreign investors first think they can do it all on their own, and then they realise that it is better for them to hire local companies, whose management has international experience backed by excellent knowledge of the local situation. It is for this reason that the Novaston platform was created, which today consists of four companies (Asset and Property, Project and Facility and Marketing). Our goal is to further develop the services we provide in the area of business premises and logistics, but of course by following trends in all areas,” Mia Zečević said.

According to Zečević, it is important to invest in young people, in continuous improvement of employees, because it is the only way to be competitive.

“We are now one step from the Industrial Revolution 5.0, which brings together a mix of robots and humans and increasing personalisation. The creativity and innovation of the human mind will again be at the forefront through its merger with advanced, digitalised industrial processes. In every area, even in the construction sector, the most important thing is to increase the value of your products, which is possible through the development, application of new technologies and personal approach to each specific client,” Mia Zečević explained.

In addition to Novaston platform CEO Mia Zečević, the panel “Construction Industry – the main driver of higher growth rate” was also addressed by Robert Yahav, CEO of BIG CEE, and Peđa Petronijević, CEO of GTC. The panel was moderated by Nebojša Nešovanović, Senior Director, Head of Valuation SEE at CBRE.

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