Italian company Ariston has initiated the construction of a new factory in Niš, Serbia, with a planned investment of €75 million to produce household electrical appliances.
The facility is set to employ 300 workers by the end of 2027.
The foundation stone-laying ceremony was attended by Serbian President Aleksandar Vučić, Economy Minister Adrijana Mesarović, Italian Ambassador Luca Gori, Ariston Group President Paolo Merloni, and COO Pierluigi Astorino.
During the event, Vučić projected that the factory’s exports would reach €240 million by 2025. He remarked, “This is a major and vital company for Niš. Ariston, a family-run business, generates annual revenues of €3 billion, employs approximately 10,700 people, and exports to 150 markets. I am thankful to the family and all those from Italy who made this decision.”
The 30,000 square meter factory is slated for completion in December 2025. Ariston also operates a smaller facility in Svilajnac, established in 2019.