Apple remains the world’s most valuable brand, with a staggering worth of $574.5 billion, marking an 11% increase from last year, according to Brand Finance’s 2024 report.
Close behind, Microsoft, Google, and Amazon maintain their dominance in the top four, solidifying the tech sector’s unrivaled grip on global markets. But the report also reveals a new wave of challengers—Chinese giants like TikTok, now valued at $105.8 billion, are emerging as serious contenders.
The shifting power dynamic is evident as these brands rapidly expand their global footprint, outpacing traditional heavyweights in some sectors.
Retail titan Walmart, ranked fifth, made waves with a 42% growth in brand value, bringing its total to $137 billion. Samsung and Nvidia round out the top ten, showing the relentless pace of innovation across the industry.
The surge of Chinese companies, with products and services that are redefining the market, signals the beginning of a more diverse and competitive brand environment, said David Hay, founder of Brand Finance.
As technological influence spreads, the question remains: Can Apple and its peers fend off the rising tide of challengers?