Hollywood is the center of the film industry, the goal of every stock trader or banker is to be on Wall Street, and there is almost no serious lobbying firm that is not located on K Street in Washington. This tells us that some locations are world-renowned precisely because they bring together the business elite from various industries and fields. However, is location everything that matters, and what are the best companies looking for?
The Silicon Valley was the birthplace of the IT industry and innovations that have completely changed the world, and among other things, it has become the precursor of the ubiquitous contemporary trend of relocating businesses from city centers to tailor-made locations for the best business operations. Most globally renowned tech giants emerged precisely in Silicon Valley and, like Google today, built their business world there. Interestingly, Google made a great effort to fully adapt its campus to its employees, obviously realizing that this type of investment, although outside the center of San Francisco, can only contribute to the company’s growth. We all insist on the famous real estate slogan “location, location, location,” but does it have to be the city center or the center of an existing business district? Global business trends favor relocating companies to locations that have everything: good infrastructure, excellent connectivity to important points such as airports, highways, railways, and ultimately, the city center. And what is the situation in Belgrade?
Our capital city is an attractive location for numerous companies and investors, which is why it needs to develop dynamically and offer the most modern solutions for various types of businesses. One of the most reputable investors in the Belgrade and regional real estate market, AFI Europe Serbia, through its new project AFI City Zmaj, once again confirms that it respects the highest standards in constructing a business park that can meet the needs of companies from various fields.
Just as fifteen years ago Airport City started at a neglected location in Novi Beograd and contributed to making it synonymous with business in Belgrade, so will this location surely show its full potential in the coming years and perhaps become the nucleus of our Silicon Valley. It is very well positioned in the part of Belgrade that is ideally connected to the highway, only 10km from the airport and just 9 km from the city center.
Putting customer satisfaction first, AFI City Zmaj offers numerous amenities that, until recently, you only read about in lifestyle business magazines. An outdoor gym, charging stations for electric cars and bicycles, recycling containers, a creative corner, a chessboard, and more than 400 parking spaces surrounded by trees and greenery are a concept in which every employee can find something that brings peace, inspiration, and satisfaction with the place where they work.
Successful business starts with good decisions, and one of them can be location. Belgrade now has AFI City Zmaj, which brings another global trend on the wings of success, that will change established rules in the Belgrade real estate market.