Vladimir Popović, Managing Director at SEE Ingram Micro

We Deliver On What We Promise

Ever since the first day the Belgrade office opened, Ingram Micro has recognised the potential and effort of its employees, such that the office in Belgrade now services Serbia, Bosnia-Herzegovina, Montenegro, North Macedonia, Albania and Bulgaria, or a market that boasts more than 50 million inhabitants

Vladimir Popović, Managing Director for SEE Ingram Micro

We have been faultlessly delivering the highest quality, value-added products and services to the market for years, preserving and striving to constantly improve our image. And, most importantly, our partners trust us, because we keep our promises – notes Vladimir Popović, Managing Director at SEE Ingram Micro.

Ingram Micro MD Vladimir Popović with pride for CorD Ingram Micro d.o.o. (Ltd.) Belgrade covers a market of more than 50 million inhabitants. How do you explain that success?

The success of our company has been built over the years, dating all the way back to 2003 and the beginnings of RRC. From the very first moment, the Belgrade office stood out as a leader in the company’s regional development. Then, over the course of many years, the Belgrade office opened one office at a time in all countries of the region. With the acquisition of company RRC, Ingram Micro continued its successful development path, with its Belgrade office as a centre of knowledge and logistics in the centre of the region. We see this as a great success for both those of us who are now developing Ingram Micro d.o.o. Belgrade and all colleagues who contributed in previous years to Ingram Micro achieving a leading position in the region.

Certainly, in addition to its large market and volume of business, Ingram Micro succeeds in maintaining a high level of quality of service and support to its partners, for which it is also recognised on the market.

How do you build a reputation as a reliable and stable partner? What is decisive in that?

The foundation for building a good reputation is continuous work on the development of a good image and the providing of high-quality products and services. It is impossible to build a good image without providing high-quality products and services and, vice versa, it is very difficult to sell even the highest quality services at an attractive price without a strong image.

The most important element to maintaining a good reputation is readiness for open dialogue. We listen to our partners and deliver on everything we promise

When you maintain a good image over a long period of time while delivering maximum quality you create a reputation as a reliable and stable partner. However, you can lose a reputation built over years in just a day, which is why you need to be very careful. It should be remembered that a company’s market reputation is not influenced by slogans, but rather by real action.

You have great competition, yet you manage not only to retain existing clients and partners that you’ve had for years but also to attract new ones. What is it that you can offer them that others can’t?

We at Ingram Micro Belgrade perceive all our clients and partners as friends and strive to build a relationship of trust and support for them, as the most enduring friendships are based on these two pillars. I would like to emphasise that we are primarily people, and that’s why we strive to always understand the challenges that our partners face and to do our utmost to help them handle those challenges successfully.

Ingram Micro d.o.o. Belgrade has a personalised approach towards each of its partners and clients, and that is recognised on the market, which is why we are recording growth in the number of companies that cooperate with us year on- year. What our partners particularly like is our flexibility and an exceptional sense of their needs and interests. Ingram Micro Belgrade provides its partners with four dimensions of support – logistical, marketing, technical and financial.