Vesna Kukić Lončarić, JYSK Country Manager WB

Scandinavian values

The Danish Royal Court has been our regular customer for years and we're very proud of that fact

The catchword of our multi-year strategy is “CUSTOMER FIRST”, which places our consumers at the forefront. Thousands of buyers visit JYSK outlets on a daily basis and we are only here because they choose to buy from us, says Vesna Kukić Lončarić, JYSK Country Manager for the Western Balkans.

JYSK is an international retail chain that offers “everything for the home” and that is still owned by its founder, Lars Larsen, who is known throughout Denmark for always having a “great offer”. The JYSK Group today has about 2,700 retail outlets in 51 countries worldwide. What does the word ‘Jysk’ mean?

The word ‘JYSK’ has always been part of the company’s name. In Danish, ‘JYSK’ represents someone or something from the Jutland Peninsula, and it is associated with modesty, thoroughness and honesty – three values with which Larsen himself has always been associated.

JYSK primarily represents reliability, because a deal is always a deal. I would point out something else that we are proud of, and that is our interpersonal relations. Here I’m not only referring to relations within the company, but rather also relations with our business partners and customers.

The catchword of our multi-year strategy is “CUSTOMER FIRST”, which places our consumers at the forefront. Thousands of buyers visit JYSK outlets on a daily basis and we are only here because they choose to buy from us. That’s why we always strive to ensure the best ratio of price to quality and to be available, professional and interactive. It is precisely for this reason that we’ve also come up with four promises to our customers, which we call the JYSK CUSTOMER PROMISES and which are: an excellent offer, reliable quality, easy shopping and competent service.

we’ve come up with four promises to our customers, which we call the JYSK CUSTOMER PROMISES and which are: an excellent offer, reliable quality, easy shopping and a competent service

JYSK is a Scandinavian firm that’s deeply rooted in Scandinavian culture. What does that actually mean in the context of your company?

We are proud of the Scandinavian values that we nurture in our company. We value honesty and reliability, open communication and the right of all employees to give their opinion. It is only with open communication that we can continue to develop and be better. Being Scandinavian doesn’t only mean having trust in your employees and providing them with excellent working conditions, rather it also means having an important role in terms of the offer. We offer our customers Scandinavian-style products based on a contemporary and minimalist design. This means that each of our customers can choose the method and place of their purchase (retail outlet, Click&Collect, web-shop), and if the customer isn’t satisfied with the product for any reason, they can easily replace or return it in the simplest way.

The Danish Royal Court has for years been a regular customer of JYSK. They are obviously satisfied, but are you satisfied with your operations in this region?

The Danish Royal Court has been our regular customer for years and we’re very proud of that fact. Permission to use the designation of an official supplier to the Danish Royal Court is only granted to companies that are well organised, economically stable and have a good reputation.

In that context, I would add that JYSK in Serbia achieved the best results so far last financial year, with a turnover of 3,949,024.782 RSD and EBIT of 294,979.991 RSD. This is an increase of 612,381.081 RSD, or 18.4 per cent compared to the previous year.

This was definitely the best year to date for JYSK Serbia. Strong growth recorded for the fourth consecutive year is the result of investment in the education of our employees. In parallel with this, we also work intensively on the assortment of our offer and have made great advances in the attractiveness of our offer, which our customers have also recognised.