At the beginning of 2018, the membership-payment card from the DINA card system was distributed, with which members receive discounts on goods and services from AMSS’s “Pay & Save” programme. This model is unique in our market. Representing new developments during 2018 as well, this programme pays special attention to adequate presentation and enabling benefits to expand further, says AMSS President Mirko Butulija.
AMSS last year recorded progress in the standardisation of its service package. What new additions did you bring to the Serbian market?
The Auto-moto Association of Serbia, in accordance with its decades-long tradition, enjoys the great trust of drivers throughout Serbia. We continually improve our own capacities. During last year and this year as well, a significant contribution was provided by the number of members who joined us via the webshop, which significantly eased the process of joining and improved the efficiency of processing membership applications.
During the same period, cooperation has intensified with partners who distribute SMS membership, and as such this channel will also be developed for new members in the period ahead, as well as for renewals of membership among existing active members.
At the beginning of 2018, the membership card from the DINA payment card system was distributed, with which members receive discounts on goods and services from the AMSS “Pay & Save” programme through refunds to their bank accounts via card, totalling the amount of the discount.
This model is unique in our market. Representing new developments during 2018 as well, this programme pays special attention to adequate presentation and enabling benefits to expand further.
With a view to the examples of partners from European Union countries, we are planning to develop a so-called family package, which will familiarise members of family households with the possibilities of utilising benefits
What results were yielded by new measures to deal with unauthorised tow trucks that represented a problem for you previously?
AMSS, in accordance with its competencies and jurisdictions, and in cooperation with the Interior Ministry, has exerted great efforts to counteract the falsely representing tow trucks and to ensure the provision of regular assistance to all drivers in transit through our country in the event of a breakdown.
Foreign clubs have recognised joint efforts and shown confidence in AMSS at the beginning of the season by advising their members, whose safety is their top priority, a safe transit through Serbia.
Such confirmation of cooperation with foreign clubs during the peak of preparations for the tourist season was of great importance not only for members of foreign clubs but also for members of AMSS and drivers in general.
Trust in AMSS is constantly on the rise. How many members do you currently have and what are your plans for the future?
The development of membership, promotions and increasing the number of members from the current level of around 100,000 are among AMSS’s basic priorities. In that sense, and with a view to the examples of partners from European Union countries, we are planning to develop a so-called family package, which will familiarise members of family households with the possibilities of utilising benefits.
On the other hand, we are also devising models for expanding membership benefits by extending current limits on membership benefits, creating additional packages and advantages. Digitalisation and converging membership are also among AMSS’s main development priorities. Constant work will be undertaken to improve the current mobile application, member accessibility and efforts to provide high-quality information to members in every way.