Goran Reljić, General Manager, Dkfm.L.Tenczer GesmbH

Winning Combination

The model of the Austrian Chamber of Commerce that Serbia is adopting may help the country move closer to its diaspora and professional, educated Serbs who are recognised worldwide

Goran Reljić, General Manager, Dkfm.L.Tenczer GesmbH

Serbian-Austrian friendship and economic cooperation are solid and getting better every day, and I am confident that both sides will contribute to that progress, says Goran Reljić, General Manager of Dkfm.L.Tenczer GesmbH.

The Serbian Chamber of Commerce & Industry will soon transform in line with the model of the Austrian Economic Chamber. How important was membership in the Austrian Chamber for your business, both at home and on foreign markets?

– A strong chamber of commerce means a stable and prosperous economy! I offer my compliments to the Serbian Chamber of Commerce, which has made the right decision in opting to follow the successful model of work of the Austrian Chamber of Commerce.

As an Austrian businessman, I can only say that I am privileged to be a member of such a professional, active and progressive chamber of commerce. On the basis of my personal experience, I believe that the Austrian Economic Chamber represents a competent, informative and educational organisation that facilitates the needs of domestic businesspeople in the country, as well as their performances on foreign markets.

You have been present in the Serbian market for a long time. What would you single out today as its European characteristics and what are its “Balkan” features?

– Neither Europe nor Serbia is the same as they were ten years ago, but somehow they seem closer to each other than before. As for me, I especially like the mix of European discipline and Serbian creativity and innovation. This is my “dream team”.

Do you feel that the arrival of Austrian, German and other European investors has an impact on business ethics in Serbia?

– Austria has always been a leader in trusting Serbia and Serbian businessmen. We should not forget that Austria was among the first to come to help Serbia’s flooded areas. In my opinion, Austria is always with Serbia. Unfortunately, business ethics in Serbia are still not at the expected level and many things must be improved. Austrian and European businessmen are coming to Serbia as partners, not as conquerors, as it is often treated in practice.

Our mission is to provide raw material and technology to the Serbian packaging industry so it can compete with strong international manufacturers in the industry

How has the structure of your business partners in Serbia changed since the onset of the global crisis, given that some local players in the food and chemical industry withdrew from the market?

– The economic crisis forced us to do even more and to create new value. Only the strongest survived and will survive in the future because there is no more time to wait and no more room for excuses. I am very happy to see that there are revitalised and preserved Serbian brands that manage to find their consumers on the European market.

Are Serbian companies adequately aware of the importance of packaging in terms of quality and successful marketing?

– Yes, I am absolutely sure about that. Serbian manufacturers have clearly realised that packaging is an important and integral part of the product, and they approach this issue really responsibly, striving to be innovative.

How many Serbian companies follow the trends of the cyclical economy in terms of packaging?

– The materials and structures of modern packaging are changing on a daily basis, so to speak, and my company’s activities are focused precisely in this direction. Our mission is to provide raw material and technology to the Serbian packaging industry in order for it to be able to compete with strong international manufacturers in the industry. It is our obligation to make Serbian products more competitive and attractive, where the packaging has a very important place and plays a vital role.

Is Serbia sufficiently utilising the potential offered by the strong Serbian diaspora in Austria, in terms of strengthening economic ties between the two countries?

– No, I think there are many more possibilities of support from the Serbian diaspora than are currently utilised by Serbia. You could be using the model of the Austrian Federal Economic Chamber in order for the Serbian economy to be able to move closer to its diaspora and professional, educated Serbs who are recognised worldwide