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Mirko Butulija, President of the Auto-Moto Association Of Serbia (AMSS)

AMSS Contributing to the Better Positioning of Serbia

The AMSS is the leading contributing factor to traffic safety in Serbia, and thanks to its many preventative and safety measures, it protects the citizens’ best interests

The AMSS brought an educational tool about road safety through its “Traffic Safety Education contest” held at school, municipal, city and state levels while focusing on the safety of the youngest drivers. To that end, the AMSS is continuing to network with state institutions which have been giving their full support to the implementation of various projects owing to which the AMSS has managed to raise civic awareness about traffic culture.

You said that this year you would continue raising the number of insured persons. Are you happy with your sales growth especially in the pre-summer holiday period?

– AMS Osiguranje, the Insurance company, has demonstrated that it is one of the leading insurance companies in our country. Many marketing campaigns and events organised with the help of AMS Osiguranje, the Insurance company, have contributed to the growth of our sales and the increase in our market share in the best possible way.

We have managed to retain our strong market position because we have been constantly improving our services, processes, and the system itself, as well as regularly measuring our performances against established goals. Yes, the number of insured persons usually grows in preholiday seasons but the secret of our success lies in being able to retain our clients because of the quality of our services.

What services does the AMSS offer to people in Serbia and abroad, and what advice do you have for those transiting through our country?

– We have been continually improving road assistance services for our members, through regular upgrades of our fleet and education of our employees. Apart from our quality, we are also a responsible institution, and we constantly have our members’ best interests at heart. We put their needs above ours, and we provide affordable prices for many AMSS services.

The Super Membership Card offers a series of benefits in the country and abroad. The number of cardholders has been growing on a day-to-day basis because this product is an affordable product in the entire region. At the same time, we are very mindful of maintaining the high quality of offered services.

The Super Membership Card offers a series of benefits in the country and abroad. The number of the cardholders has been growing on a day-to-day basis

I also have to say that, in order to provide adequate protection not only to our members but also to all drivers in Serbia and abroad, we have invested a lot of effort into reducing the number of those who provided unauthorised roadside assistance in Serbia, which caused a lot of damage both to ours and foreign members.

By deceiving citizens and displaying the AMSS’ and our partners’ logos, they have been illegally using their vehicles to provide roadside assistance in Serbia, causing a variety of problems, which resulted in a lower quality of services and complaints from many people. And this is inexcusable! With the help of law enforcement, the AMSS has conducted an extensive campaign to remove such vehicles from Serbian roads in order to protect the people in need of real roadside assistance.

The AMSS is a member of Federation Internationale de l’Automobile (FIA). What new standards and procedures can we expect in Serbia in the near future?

– FIA standards and procedures are the results of the joint effort of all FIA members, who have been actively participating in shaping and implementing them in the countries that have their representatives in this organisation. The extent to which the standards will be implemented in individual countries greatly depends on the level of the given country’s economic development and their ability to adapt.

The AMSS also takes on the majority of responsibility for implementation and harmonisation of standards set not only by FIA but also by the Fédération Internationale de Motocyclisme (FIM) and the International Road Assessment Programme (iRAP / Euro- RAP) of which we are also a member.

We have been recognised as the leading factor in the region that, thanks to its active participation in international organisations, possesses capacities to influence a wider implementation of these standards. Our status justifies the trust given to us by the main stakeholders in our society, and with their help and cooperation, we can expect our country to upgrade its position globally in the future. To illustrate this, I would also like to mention that we had the honour of hosting a dinner at the Balkan Prayer Breakfast.

This event, called the Southeastern European Gathering, was held in Belgrade last month. Many people from the country and abroad attended this unique gathering, and this is just one of many events that the AMSS has actively participated with the goal of improving Serbia’s position in both regional and international surroundings.

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