Viktor Gillhofer

New Managing Director of HEINEKEN Serbia

Viktor Gillhofer until recently held the position of director for Off-Premise Sales and member of the management team of Brau Union Österreich AG, as well as director of Brau Union Export, where he achieved significant revenue growth in line with constant growth in market share, resulting in significant profit increases.

Gillhofer succeeds Aleksandros Daniilidis, who has served as HEINEKEN Serbia CEO since 2012. Daniilidis took over the position of CEO of Athens Brewery (HEINEKEN Greece) as of 1st February 2018.

During Daniilidis’s engagement in Serbia, HEINEKEN became leader on the Serbian beer market and was ranked among the fastest growing companies among all large companies in the Serbian market’s fast-moving consumer goods sector (FMCG) over the last six years.