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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Tetra Pak Appoints Alex Henriksen as New Managing Director for Eastern Europe

Tetra Pak announced today the appointment of Alex Henriksen as the new Managing Director for Eastern Europe, effective 1st August. Henriksen will succeed Lyndsey Loyden-Edwards, who is moving to a new position within the company.

In his new role, Henriksen will oversee Tetra Pak’s operations in 16 countries, including seven sales offices. Henriksen joined Tetra Pak in 1998 and has held several leadership positions at both the European and global levels. Most recently, he served as the Managing Director for Northern Europe since 2020.

Over the past four years, Henriksen managed Tetra Pak’s operations across 13 countries in Scandinavia, the Baltics, the UK, and Ireland. His expertise includes a robust mix of skills such as key account management, technical service knowledge, and a strong focus on enhancing client profitability through successful partnerships.

“I am very much looking forward to working with the team responsible for Eastern Europe to further develop our customers’ businesses in this region,” Henriksen commented. “At the same time, I want to thank Lyndsey Loyden-Edwards for her outstanding contributions to strengthening Tetra Pak’s market position in Eastern Europe over the past years.”

Loyden-Edwards remarked, “It has been an honor to lead this great team over the past three and a half years in the growing and dynamic Eastern European market and to develop growth opportunities for our customers. I am confident that Alex, with his exceptional operational and engineering expertise, will further enhance Tetra Pak’s position and that of our customers in the region.”

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News

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Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Hemofarm Acquires Fortacell: A Strategic Move to Strengthen Market Position

Hemofarm has announced the acquisition of the Fortacell brand, renowned for its supplements that support immunity, health, and vitality. This...

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Serbia and Japan Elevate Business Cooperation to a New Level

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