Nenad Miščević

New commercial director at PepsiCo Western Balkans

PepsiCo has appointed Nenad Miščević to the position of Commercial Director for the Western Balkans (Serbia and Bosnia-Herzegovina).

Miščević assumes this position after serving as Manager of Sales Strategy, New Business Development and Trade Marketing Manager at retail outlets at PepsiCo Western Balkans. His appointment means that the company is now managed by a local staff member for the first time since PepsiCo entered the market of the Western Balkans in 2008.

He has amassed more than seven years’ experience in various commercial positions on the markets of Serbia and Bosnia-Herzegovina, and has achieved significant results in setting high standards in sales and introducing innovation, with which he personally contributed to the business unit of PepsiCo Western Balkans gaining IS&OP platinum certification in 2016. Miščević graduated from the University of Belgrade’s Faculty of Economics.