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Nenad Miščević, New Nectar Group CEO

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Nenad Miščević is the new CEO of Nectar Group, the largest producer of juices and processor of fruits and vegetables in Southeast Europe, which includes the brands Nectar, Heba and Fructal.

Miščević joins Nectar Group from the position of General Manager of PepsiCo for South Central Europe and the Baltic region. He has amassed over 15 years of professional experience in key management positions. He played a significant role in setting high standards in sales results at PepsiCo, introducing innovations and successfully implementing sales and business strategies to achieve business process excellence and ensure a secure path for the company’s business development. Miščević graduated from the University of Belgrade’s Faculty of Economics.

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