New CEO, Publicis One Central and Eastern Europe

Miša Lukić

Miša Lukić

Miša Lukic has amassed 23 years of experience in top management positions during his career.

He has led five marketing communications agencies in Eastern Europe and the Middle East, including serving as CEO of Saatchi & Saatchi (1997 to 1999) and Leo Burnett (2000 to 2010).

His leadership has resulted in the agenices he has managed receiving awards at leading creative festivals around the world, including Cresta, Eurobest, EACA, Cannes Lions, EPICA Moscow RedApple and Golden Drum.

Lukic is also the youngest recipient of the Lifetime Achievement Award (UEPS); winner of Marketing Person of the Year Serbia 2010 (World of Marketing); Leader in Creative Thinking in Serbia 2013; Top 100 most successful Managers in Serbia (2009) and Top 100 Business Leaders of Southeast Europe – Summit 100 (2011/2014).

His is currently president of the management board of Publicis Group Serbia, encompassing Leo Burnett, Saatchi & Saatchi and Publicis.