Aleksandar Ružević

New Chairman Of The NALED Management Board

Aleksandar Ružević, General Manager of Coca-Cola HBC Serbia and Montenegro, has been appointed by the newly constituted NALED Management Board as its chairman for the next four-year period.

Ružević is a graduate of the University of Belgrade’s Faculty of Law and has been part of the Coca-Cola team since 1998. He has built his career by leading professional teams on different markets, from Macedonia to Ukraine, and has always achieved significant results and expanded limits in terms of both the volume of operations and the company’s corporate social responsibility initiatives.

He was appointed General Manager of Coca-Cola HBC Serbia and Montenegro in August 2015 and has been a Member of the NALED Management Board since 2016, prior to which he held the position of chairman of the NALED Fair Competition Alliance, the establishment of which was initiated by Coca-Cola HBC.

Also selected as the new vice presidents of the NALED Management Board are Gomex CEO Goran Kovačević, as the representative of the economy, Pirot Mayor Vladan Vasić, as the representative of local government, and Dragana Čukić, member of the ACES Board of Directors, as the representative of civil society organisations.