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Heineken Launches Interactive Workshops At Colleges

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Within the framework of its renowned “When you drive, never drink” global campaign, Heineken has announced that it will hold interactive workshops at Belgrade’s colleges by the end of this year, at which – in cooperation with partners and Serbia’s top racing driver, Dušan Borković – students will be presented with values like responsible consumption of alcohol and traffic safety.

The goal is to use lectures and discussion to deliver messages that will remind young people that they should never sit behind the wheel while under the influence of alcohol.

To mark the launch of this programme, but also the partnership between Heineken and Formula 1 at the global level, Belgrade’s Autokomerc karting circuit hosted a karting event for media representatives.

“As a global F1 partner, Heineken launched the “When you drive, never drink” campaign, as we strive to raise awareness and communicate the importance of responsible consumption. It is very important to raise the awareness of the public because we care about our safety in traffic and about the safety of others,” said Heineken Brand Manager Tijana Domanović.