The nature of the job is such that whatever you have planned can always be turned upside down by a need to react to an enquiry or crisis
At the time that I started my journey in this field, the communications function was not a well-developed and recognised function in Serbia. I was lucky to get the chance to learn about the communications function from professionals from around the world. Lafarge is a group that nurtures a strong culture of high performance and development, with an established spirit of networking, collaboration, sharing and learning. At our company, communications covers many aspects, from internal communication and employee engagement, to corporate, brand positioning and commercial communications, public relations and sustainable development, including community engagement and CSR. This provides the opportunity to communicate with a variety of different people with whom I need to talk, from employees and media representatives, to investors, local communities and authorities, but also enjoying the fact that there is no typical day. The nature of the job is also such that whatever you have planned can always be turned upside down by a need to react to an enquiry or crisis.
While growing as a professional and business partner internally, I also witnessed the development and growth of Lafarge as company in Serbia. A lot has been done in the last 15 years to integrate the company into the Lafarge Group culture, but also to establish Lafarge Serbia among the best Lafarge operations worldwide, and as a leading industrial company in Serbia. We succeeded in gaining recognition as a role model, while adopting Lafarge’s policies, values and culture, and integrating them into the local context.
Since 2010, Lafarge Serbia has operated not only in the cement business, but also in the aggregates and concrete business – through the acquisition of four concrete production sites in Serbia. Namely, we transformed our company from a one-site based production company to a multi-site production and sales company, partnering our customers and the communities in which we operate.
I have been included in the changes and this transformative journey by learning, sharing knowledge and supporting the company with both strategic and operational responsibilities, contributing to business development and addressing transformation challenges. Transformation for the better is what I’ve done and love to do: with heart, with respect, with people.