My career progressed through various marketing roles: building big regional brands like Boss and leading the marketing team for the region, followed by taking over responsibility for our tobacco business and then all other business segments in Slovenia. This includes wholesale and retail businesses, which are of course connected to our core, but also represent a world of their own. This was also a great learning opportunity for me.
Creating the atmosphere where learning from mistakes is part of the normal, everyday process is one of my leadership priorities. And we already see many good results from this approach!
Marketing and brands are still a very important part of my job, because we work with amazing international brands like West, Rizla, Drum, Gauloises and – I will take the right to say one of the most remarkable premium brands in the category in the region – Davidoff.
Although I had many interesting and sometimes difficult situations during my career, the most challenging part of the business is to create an energised team environment by resolving issues or any form of conflict and generating extra effort, enthusiasm and commitment within the team. If you succeed with this, you are a winner.
I’m often asked how one team can work from many different locations. In our case, we are managing the Adriatic region from three different locations: Ljubljana, Belgrade and Skopje. But my answer is always very simple: creating a pleasant working atmosphere nowadays is not connected to office space – it’s about mindset. Also, supporting your team and having fruitful collaboration is not prevented by geography. Barriers only exist in people’s minds. So, my persistent push to review not only what we have done, but also how we have done it, contributes to team members’ feeling like their efforts are valued, and restores energy to grow even further – both as professionals and as a business.
Personally, I strongly value learning from mistakes and giving a chance to people to try, make a mistake and learn from that. Creating the atmosphere where learning from mistakes is part of the normal, everyday process is one of my leadership priorities. And we already see many good results from this approach!