Apart from the new taste, originating from 4 gifts of nature, LAV has prepared a special surprise for its loyal consumers. In June, LAV will take you on free trips on which you will be able to taste the new LAV beer directly from the production.
LAV will award its fastest fans with free trips specially created for all true lovers of beer. The trips include visiting the brewery of Carlsberg Serbia in Čelarevo where you will find out, straight from the lion’s mouth, how four gifts of nature – barley, hops, water and yeast – transform into the new LAV beer and how is beer bottled and stored. After that, we are taking you to the Beer Museum where you will be able to taste fresh beer and learn from the experts how to properly pour and serve it. The best visitors will be also awarded a beer draughting certificate. In the Museum, you will also learn about the history of one of the most notable Serbian families of the 19th and 20th century – the family of Lazar Dunđerski, the founder of the Čelarevo brewery.
The buses to the Čelarevo brewery will leave from Belgrade, Novi Sad and Zrenjanin at 10 am and noon and the 50 fastest lions and lionesses from the mentioned towns will come with us on a memorable LAV tour.
Register for the free trip that starts in:
- Belgrade, on 18th June, at 10 am or noon, in the Sava Centre parking lot;
- Novi Sad, on 19th June, at 10 am or noon, in front of SPENS (across the Velika Pečurka petrol station);
- Zrenjanin, on 25th June, at 10 am or noon, in front of the Zrenjanin Cultural Centre, Narodne omladine 1.
via the following mail pr@newmoment.com
The visit to the brewery will last for 2 hours. For more information please call +(381)11-3222-315 (from 10 am to 6 pm).