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Day of Responsible Consumption

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Company Heineken on 16th September marked the Day of Responsible Consumption worldwide for the third consecutive year.

The goal of commemorating this day is to raise awareness about alcohol abuse and engaging employees and the broader public in order for responsible consumption to become a social norm and a desirable form of behaviour.

Heineken is committed as a company to being part of the solution. As an example of good practice in this segment, company HEINEKEN Srbija has, for the fourth consecutive year, implemented the socially responsible campaign “Gang, who drives home?”, through which it provides safe and free transportation for visitors to and from the biggest music festivals in Serbia.

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