The Brand Smoki, who is part of the company Soko Stark, which operates within the Atlantic Group, won the Superior Taste Award in Brussels. This is the most prized global award in the nutrition industry, which awards are based on an international quality and taste assessment.
Millions of people with closed eyes recognize the taste of Smoki, and now there are 120 experts from the International Institute from Tasting and Quality Products (iTQi-International Taste & Quality Institute) gave official confirmation that the taste and quality of Smoki is remarkable. The jury is composed of top taste experts– quality cooks, sommeliers and drink specialists, who over several days tasted and evaluated over 1,000 different products from 60 countries around the world.
“Such success and more than 45 years of existence of Smoki, leads to further upgrading of our products by providing a new experience through an old, well-established experience in our production”, said Ivana Vlahović, the category marketing manager of the Strategic Business Area of Sweet and Salty, Atlantic Group.
The products are evaluated by the number of stars which measure quality. This year Smoki was awarded the maximum 3 STA stars. The winners were awarded at the awards ceremony in Brussels, and Soko Stark Company celebrated the success of Smoki at the event SMOKIng for media representatives.
“As a brand, Smoki is made of completely natural raw materials, without any additives. Smoki has become a generic name for this type of snack. With its distinctive tastes, quality and durability, it has created a special emotional connection with consumers which is the basis of their trust”, said Jelena Crnković, brand manager for the Smoki brand, the Strategic Busines Area of Sweet and Salty, the Atlantic group.