The founder, Klaus Schwab, had the modest goal of introducing American management techniques to underperforming European firms. This year the WEF hosts, among many others, Emmanuel Macron, Angela Merkel, Theresa May, Justin Trudeau, Benjamin Netanyahu, Mauricio Macri Emmerson Mnangagwa and Narendra Modi. Traditionally, American presidents don’t attend, but this year Donald Trump has, surprisingly, decided to jet in. The WEF also invited heads of charities, trade unions, academics and nongovernmental organisations, in order to counter the accusation that Davos is simply about plutocratic elites talking to other elites. The companies with annual corporate membership and partnerships fees ranging between 60,000 and 600,000 Swiss francs.