The traditional campaign “Gang, who’s driving home?”, which has been organised for the fourth consecutive year by company Heineken within the framework of the Belgrade Beer Fest, made it possible for more than thirty thousand visitors to this event to reach their destination in Belgrade, while free transport in both directions was also provided for visitors from Novi Sad, Niš and Kragujevac.
This year’s campaign was organised in cooperation with the Agency for Traffic Safety, Belgrade Beer Fest, City Transport Company GSP and the Road Traffic Business Association “Srbijatransport”.
Biljana Bobić Subin, corporate relations manager at HEINEKEN Serbia, states that the basic message of the campaign “Gang, who’s driving home?” is for people to behave responsibly, both towards themselves and towards others.
“Our wish – and we are pleased that we succeeded in that – was for visitors to this festival to enjoy themselves responsibly and return home safe and secure. As in previous years, not a single incident was recorded,” says Bobić Subin.
