The grand opening of the first HEINEKEN Beer Planet Festival Opens at Belgrade’s Mikser House saw numerous guests given the opportunity to try HEINEKEN’s new brands for the first time – Czech beer Krušovice, Germany’s Kapuziner and British Newcastle Brown Ale, but also to enjoy the well-known tastes of the beers of HEINEKEN Serbia.
The Planet Beer Festival ran from 7th to 9th April and true lovers of beer and good music were able to enjoy the tastes of this renowned beer company and try out completely new HEINEKEN brands.
“HEINEKEN Beer Planet is a new concept for entertainment in the city. In one place, with plenty of prizes, and in an innovative way, we are striving to present our portfolio of products and to share interesting stories with our visitors about each of our brands,” said Dragana Savić, marketing director at HEINEKEN Serbia.
