Greek companies have adapted to the crisis and renewed their interest in investing in Serbia. Both countries have initiated several meetings aimed at establishing new cooperation channels and increasing what is currently rather modest trade.
From greats like Theo Angelopoulos, Costa Gavras, Michael Cacoyannis, Irena Papas and Melina Mercouri, to Hollywood stars with Greek origins, such as Nick Cassavetes, Jennifer Aniston, Melina Kanakaredes, and Billy Zane, the list of talented artists is almost endless.
Early May is a wonderful time for everyone to get acquainted with the Easter traditions of the Greek Islands and to experience popular summer tourist sites in a different light. Here are some suggestions
In times of abundance, consumers want even faster gratification, through the means of novel real-time products, services and experiences. Agencies that are still focused on the TV centric world need to reconstruct fast and find the talent required to turn big data into creative campaigns
More and more clients are talking about their return on investment in advertising. We at Communis use the same shortcut for relevance, originality and impact, as our base approach in creating successful marketing communication
Everywhere in the world, and especially on our market, marketing is facing pressure to rationalise budgets and secure the greatest possible return on investment. In such conditions, our experience is that the best results are achieved through a sophisticated combination of Science and Art in the dimensions of advertising
A challenge, again, in the coming year will be the (mostly) unrealistic expectations of clients that it is possible to achieve excellent results with minimal budgets, as well as an most common expectation that a company can develop itself thanks to increasing sales rather than investing in education and training!
It becomes increasingly difficult year after year to predict the trends and what awaits us in the year ahead. The reason for this lies primarily in the rapid development of technology that results in changes in how businesses operate, as well impacting on the evolution of our industry – public relations
Competition is fierce, budgets are small, and all agencies are fighting for their survival by offering some corporate advantage. In such circumstances, it is imperative to find time for creativity and to take advantage of all the communication channels offered to us
It is unlikely that the domestic market will recover financially this year. In these conditions, the boldest agencies will turn towards the global market the fastest, with a fully integrated approach and the strategic management of talent
Although we live in the digital era, it has never been more important to show a human face, empathy and honesty, which creates the space for the media and the public to respond in kind. “Good” companies will have a better reputation than those that are “successful”, while only those that are good will be successful
Continuous improvement is the best way to deal with the challenges of digitisation and the constant economic crisis that makes it even more difficult for us to follow world trends. Adaptation to change will define our future success
The biggest challenge is how to apply the golden rule – be in context, be relevant and be loved – in this time of the atomised attention of consumers. The Serbian market is very late in implementing new approaches, such as social listening and brand intelligence
Today both clients and agencies are striving to be special and different, and in that pursuit they often forget the essence – why consumers and partners love and value them. We believe in the principles of ethics and creativity and communicating essential messages