Who are your top clients in Serbia and in the region?
– We cover the markets of Serbia, Bosnia and Herzegovina and Montenegro, with plans to expand to the market of South East Europe. All our clients have a common need for business continuity, regardless of their field of operation. Our clients are banks, public companies, state institutions, companies in telecommunications, industry, the power industry and transport, and we provide them with entire Data Centres or separate power systems (aggregate or UPS), air conditioning etc.
We have a strong presence in Data Centres but we are not limited to them. Companies of different profiles have the same physical infrastructure and the need for it to exist and work reliably. For example, in the pharmaceutical industry it is necessary to have conditions that ensure a continuous power supply because of technological processes that have to be running all the time. There are similar processes in other industries where production lines largely depend on the stability of the power supply.
Why is energy efficiency so important for Data Centres?
– As digitalisation advances the power consumption in a Data Centre increases. There are over 3 million data centres across the world today, whose energy consumption per square metre is 200 times greater than the consumption of their office buildings. In the future this trend is expected to grow due to the networking of other devices, such as the IoT (Internet of Things), so it is very important to take energy efficiency into account.
Business operations definitely expect a Data Centre to ensure availability 365/24, additional availability, resistance to malfunction and crashing, possibility of easy growth – expansion according to needs. If we consider all this in the spirit of reducing power consumption of business systems, we can see that this is a very important segment that enables us to monitor consumption, but also to correct the reduction of consumption, which is the goal.
Our clients are banks, public companies, state institutions, companies in telecommunications, industry, the power industry and transport, and what they all have in common is the need for business continuity 24/7
Can domestic engineering companies only be partners of bigger international companies or can they also become leaders on the regional market?
– Today the company ENEL PS employs over 100 staff and its capital is locally owned. The company is managed by a professional management and engineers make up 30% of the staff. Until now we have been mostly focused on the domestic market, but we have expanded our business in the region and are beginning to get through to the European market. Our company operates according the highest technical standards, with topquality knowledge and the references needed to participate on the European market.
We have completed projects in Bosnia and Herzegovina, Montenegro and in Russia, where we have installed equipment. Going beyond the borders of Serbia is very important to us and this is our main goal in the near future. We believe that we have the knowledge and methodology that we can offer users in the region very successfully.
We have been selling one of our devices in Turkey with great success, almost the same as on the domestic market, which is a good result that we will follow up on.