Global research shows that top managers spend less than one per cent of their time on strategic thinking and challenging themselves and their company. Combined with the fact that strategic decision-makers directly influence a company’s future and its development, this puts things in a different perspective.

CHALLENGE THE STATUS QUO AND YOUR OWN WAY OF THINKING

That is why the Advanced Programme in Business was created. This education programme enables top executives from the CEE region to gain access to the latest global trends and research, to break away from daily routines and to focus on strategic perspectives, in order to challenge themselves, their company and their thinking. The goal is to challenge the status quo and question industry dogmas in order to create new value for a company and explore opportunities beyond that.

APB LECTURERS – CONSULTANTS FOR GOOGLE, FACEBOOK, APPLE…

APB lecturers are world-leading professors from the best business schools around the globe, such as HARVARD, STANFORD, DUKE, YALE, THE LONDON BUSINESS SCHOOL, WHARTON and many others. The professors that lecture at APB have published some of the most cited papers in the world and are editors of top journals.

Thus, APB professors influence the past and the future of their respective disciplines. Apart from their academic achievements, they are also strategy consultants to some of the biggest global companies, like Google, Apple, Facebook, Coca-Cola, IBM, Microsoft, 3M, Cialis and many more.

This programme’s world-class faculty members will provide CEE managers not only with an overview of the current state of knowledge in each discipline, but also insight into key trends that are the most likely to shape future competitive landscapes

This programme’s world-class faculty members will provide CEE managers not only with an overview of the current state of knowledge in each discipline, but also an insight into key trends that are the most likely to shape future competitive landscapes.

As such, participants have the chance to interact with world-renowned professors and thought leaders: the authors of ideas that have redefined modern management practices.

INNOVATION, STRATEGY, MARKETING & SALES, HR MANAGEMENT & FINANCE

In these five areas, the world’s top professors will provide strategic perspectives on the key issues and challenges confronting top managers and their companies. Given that today’s complex environment calls for multifaceted leaders with a holistic business perspective on areas that drive their companies’ performances, APB is a crucial platform that enables knowledge creation and instantaneous implementation.

MEANINGFUL NETWORKING WITH LIKEMINDED TOP EXECUTIVES

With lectures that are not designed to be ex-cathedra, but rather to include lively debate, presentations, case studies and teamwork to solve contemporary business problems, participants engage in meaningful networking that results in business proposals, cooperation and partnerships with top managers of regional companies.

Diversity of industries allows for the inflow of different perspectives and knowledge from participants, which enables top managers to explore opportunities and find solutions that lie beyond their company and areas of know-how.

Challenge yourself and your company, focus on strategic thinking and explore new opportunities outside of your comfort zones.

The programme begins on April 2017. Find out more and apply now at http://apb.innovation-institute.eu/