Viktor Gillhofer has been named as the new managing director of HEINEKEN Serbia, a function he will take on as of 1st February 2018. Gillhofer will lead the team in Serbia, with the aim of strengthening the company’s leadership position on the market and further developing the winning portfolio of brands. Gillhofer will succeed Alexandros Daniilidis, who takes over as CEO of the Athens Brewery (HEINEKEN Greece).
Until recently, Gillhofer held the position of director for Off-Premises and served as a member of the management team of Brau Union Österreich AG, as well as holding the position of director of Brau Union Export. In this position, he achieved significant revenue growth, with a steady increase in market share, resulting in significant increases in profits.