Nielsen, a leading global information & measurement company, has appointed Miroslav Tasić as the new market leader for the Adriatic region. His predecessor Andrej Dvojčenkov assumed a new role in Nielsen as the head of the region that includes the Arabian Peninsula and Pakistan.
Miroslav Tasić has 15 years of experience, ranging from marketing research and consumer goods to the pharmaceutical industry, acquired in various regions of South East Europe, the Middle East and Africa. During his professional life, he was in various strategic positions – both from the perspective of the agency and from the perspective of the client – and his leadership competencies and tasks increased over time. Before his new role, Tasić was the analytical, insight and forecast leader for the Middle East, Africa and Turkey in a global research pharmaceutical company in Dubai.
As the new market leader for the Adriatic region, Tasić will play a vital role in the development and implementation of Nielsen’s business strategy and achievement of growth goals, while upgrading an outstanding reputation concerning quality services, delivery and support to clients in the region.
